Louie Husted

Louie isn’t just a musician, songwriter, recording engineer, producer, or DJ. He’s all of it, often in the same session. The challenge was creating a brand that could hold all of that without feeling scattered or generic.

I started with a simple instinct: lead with him. Instead of burying his services behind abstract graphics, I made his personality the centerpiece. The website and business cards featured his image prominently. If people are hiring Louie, they’re hiring his energy, his personality, his expertise, and that needed to come across immediately.

For the visual language, I landed on a thin geometric sans-serif called Disco. It has a minimalist, modern feel. Clean enough to let his photos do the heavy lifting, but distinctive enough to feel intentional. It stands on its own for invoices, and pairs just as well with images on buttons and album covers. The website I designed is fully responsive, so it works on a phone as easily as it does on a desktop. Across every touchpoint, the branding stays consistent without ever overwhelming the person at the center of it all.

Credits

Freelance client